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CRM for fashion wholesale

See your whole showroom in one place

Accounts, outreach, reports, brands and commissions, built for showrooms and sales agencies. Know who to call, what they bought, and what you’re owed.

Book a demoSee how it works

Trusted since 2015 by showrooms, sales agencies and brands across the US, Canada and Europe.

What Seladex does

Everything a showroom runs on

Five parts that work as one. Enter something once and it shows up everywhere it belongs.

01AccountsEvery store’s history, notes, map and market calls, one click away.See it → 02OutreachTasks, appointments and email through Google or Outlook, all tied to the account.See it → 03ReportsBuild any report once, save it, and it updates itself with every new order.See it → 04BrandsLeads, active and inactive buyers for every brand, sorted for you.See it → 05CommissionsFrom booked to shipped to invoiced, reconciled against every brand’s check, with reps paid from the same numbers.See it →A sales rep showing a garment to a buyer at a round table in a sunlit showroom

From our customers

Showrooms that switched, and stayed

“It’s saved me valuable time, helped me identify gaps, and even driven growth, boosting my business by around 20% year after year.”
Sarah TomlinsonOwner, Mix Showroom · Dallas, TX
“The results speak for themselves: our business has tripled this year.”
Rhonda McCarttOwner, Sty*Lish Showroom · Dallas, TX
“Before Seladex, we were juggling countless spreadsheets shared through Dropbox. Now, we have instant access to all our numbers in one place, at any time.”
Abria AllenOwner, Dream Catcher · Dallas, TX
“The customer service is truly exceptional, always responsive, attentive, and ready to support us with anything we need.”
Marc GoldbergOwner, GoldStar Sales Agency · Philadelphia, PA

Accounts

Every account's story, one click away

See who carries which brands, when you last spoke, and what they bought this year against last. Track where every call stands for each market and trade show.

  • Open any store for its notes, next task and full order history
  • Find stores on the map, and see who else is within reach
  • Compare each store's buying year to year, and spot who's slowing down

Simplified from Seladex Accounts. Stores, people and figures are illustrative. Try the views, including Events & Trade Shows, open a store, then click its tabs.

Outreach

Stay in front of every buyer

Plan your day in Actions, see every appointment on calendars connected to Google or Outlook, email buyers from inside Seladex, and run Mailchimp campaigns. Enter something once and it shows up everywhere it belongs: on the account, in Actions and on your calendar.

  • Every open task and appointment in one list, with what each account bought in the last 3 and 12 months
  • Finish several at once: log them and set the next follow-up in a single step
  • Appointments arrive briefed with the account's address, phone, brands and buying history

Simplified from Seladex Actions, Calendar and Mailing. Stores, people and figures are illustrative. Tick a few actions and log them, open an appointment, or try the inbox filters.

Reports

Ask your numbers anything, then save the answer

Choose from a library of booking, shipping, invoice and comparison reports. Filter by brand, rep, territory, account type, season, tags and more. Save it once, and every time you open it again it picks up every new order that fits.

  • Compare brands, months, seasons and years side by side, and see what booked against what shipped
  • Keep it private or share it with your team, and have a link emailed daily, weekly, monthly or yearly
  • Print it, export it to Excel, or pin it to your own or the team's dashboard

Simplified from Seladex Reports. Brands, stores and figures are illustrative. Try New accounts with a gap, or open a saved report, change its filters with Edit, then save and schedule it. These are a few of the reports included; most can be filtered and saved any way your team needs.

Brands

Know who's buying every brand, and who isn't

Carry as many brands as you like. For each one, Seladex sorts every account into leads, active buyers and stores that have gone quiet, on its own, and shows which reps sell it and how they're tracking against goal.

  • Stores start as leads, turn active with their first order, and go inactive when they stop reordering
  • Set the quiet period for each brand: 30 days for fast turns, 90 for a season, 180 for longer cycles
  • Goals by rep and month, by order date or delivery date, shown on your dashboard too. Part ways with a brand and its history stays for reports

Simplified from Seladex Brands. Brands, stores and figures are illustrative. Open a brand, change its inactivity period, then try its Goals.

Commissions

From order to commission check, nothing slips

Seladex follows every order from booked to shipped to invoiced, works out what the showroom and each rep have earned, and checks it against what each brand actually paid.

  • Every order shows booked, shipped and projected commission from the brand's rate
  • Enter or import the brand's invoices, then tick them off its statement like reconciling a bank account
  • Pay reps only on invoices the brand has paid, and see anything still unpaid at a glance

Simplified from Seladex Orders, Invoices and Commission. Brands, stores, reps and figures are illustrative. Follow the four steps: reconcile a brand's statement, then pay a rep.

Dashboard

Your whole season, at a glance

Open Seladex and see where every brand and every rep stands, this month and this year, side by side with last year.

  • Bookings by brand and by rep, compared with the same period last year
  • Progress against your goals, by order date or by delivery date
  • Arrange the tiles to see the business the way you run it

Simplified from the Seladex dashboard. Brands and figures are illustrative. Try the filters.

The Seladex ecosystem

Your accounts and your brands’ orders, connected

When a brand you represent runs on Seladex Brand, your two systems work as one. Write orders from the accounts you already keep in Seladex CRM, and orders and accounts sync back on their own. No importing, no exporting, no re-keying.

01 · YouWrite the order

Use the accounts and contacts already in Seladex CRM to send line sheets, build carts and write orders in the brand’s Seladex Brand showroom.

02 · BrandHas it instantly

The order lands in Seladex Brand, ready to confirm, fulfill and invoice. Nobody re-keys a thing.

03 · RetailerReviews and places it

The buyer sees it in their free Seladex Retail portal, adjusts a notes order if needed, and places it.

BrandSalesRetailerOrder
Back in your CRM, automatically
  1. Orders syncEvery order you write lands in Seladex CRM against the right account and brand, ready for reports and commissions.
  2. Status followsWhen the retailer places it and the brand ships and invoices, you see each update without asking.
  3. Accounts stay in stepAccounts sync between Seladex CRM and Seladex Brand, and retailers keep their own addresses current, so bill-to and ship-to are right.
  4. Every brand, still in one placeBrands not on Seladex yet? Keep tracking their orders in Seladex CRM, just as you do today.

Less admin, more time selling. Time is money.

Pricing

Simple plans, every feature included

Pick the plan that fits your team. Every plan has full access to everything on this page.

1 user$89 /monthFull access
Up to 2 users$159 /monthFull access
Up to 4 users$279 /monthFull access
Up to 6 users$369 /monthFull access
Up to 8 users$439 /monthFull access
Up to 10 users$499 /monthFull access

Larger team? Talk to us about a plan that fits.

All plans include

  • No setup fees: get started without extra charges
  • Free training: we guide your team every step of the way
  • Free support: ongoing help whenever you need it
  • Flexible plans: change plans anytime as your business grows
  • No contracts: month to month, no long-term commitment
  • First month free: full access while you test-drive Seladex
“The dashboard is an incredible tool to track goals for the entire team, keeping everyone aligned and motivated.”
Erica WeigandSales Manager, Ambrosia & Co. · Atlanta, GA
“I can log activity, review order history, and plan road trips with the Maps feature that highlights both current and potential accounts.”
Marni NicholsRegional Executive, Milio Milano · New York, NY
“The dashboard is by far my favorite feature. It makes everything easy to access at a glance. Reporting and running commissions have also become much simpler since switching to Seladex.”
Lisa HickeyOwner, Showroom Delfina · New York, NY

Resources

Learn Seladex at your own pace

Short how-to videos for every part of Seladex, for you and for every new rep you bring on.

Featured videoWatch Seladex in actionOpens on YouTube YouTubeThe Seladex channelEvery how-to video in one place, from first setup to reports and commissions.Visit the channel →

Support

Real people who know wholesale

Need help? Send us a message, or book time with our team for a quick fix or a full training session.

Get in touch with our team

Quick help · 20 minutesBook a support callA video call on Google Meet for personalised help with whatever you’re stuck on.Pick a time → Onboarding · 1–2 hoursBook a training sessionA full walk-through for you or your team, from first setup to reports and commissions.Pick a time →

See Seladex with your own brands and accounts

Book a short call. We’ll learn how your showroom works, set up your organization, and train your team. Your first month is free.

Book a demo
A sunlit boutique with clothing racks, jewelry and accessories on a stone display table