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Wholesale, connected

One platform for brands, showrooms and retailers

Brands show their lines and write orders. Showrooms and agencies manage accounts and commissions. Retailers see every order in one place, free.

Find your fitBook a demo

Serving wholesale since 2015, across the US, Canada and Europe.

Find your fit

Which side of wholesale are you on?

Each part of Seladex is built for one role, and they all work together.

For brands Seladex Brand Show your line, share line sheets and write orders with your retailers. Then ship, invoice and track it all.
  • Showroom and line sheets
  • Order writing and notes
  • Inventory, fulfillment and invoicing
Try it free for 30 days See Seladex Brand → For showrooms & sales agencies Seladex CRM Every account, brand, order and commission in one place. Know who to call, what they bought and what you’re owed, synced with Seladex Brand.
  • Accounts and outreach
  • Reports and brands
  • Orders to commissions
Try it free for 30 days See Seladex CRM → For retailers Seladex Retail Every order with every brand on Seladex, under one login. Review and place orders, keep your store details current and download your PDFs.
  • All your orders, one login
  • Review and place orders
  • Order PDFs any time
Free for retailers, always See Seladex Retail →

ApparelAccessoriesFootwearHome goodsGifts & lifestyleAny line that sells on looks

How it connects

From brand to sales to retailer, everyone in the loop

Wholesale runs through a chain: the brand makes the product, sales takes it to market, and retailers buy it. Seladex connects all three.

01 · BrandCreates the line

Products, line sheets and stock in Seladex Brand, ready for anyone selling them.

02 · SalesSells it to retailers

Showrooms, sales agencies and reps show the line and write orders in Seladex Brand. Those on Seladex CRM get every order and account synced back, with nothing to import.

03 · RetailersReview and place

Review, place and track every order with every brand, under one login, in their free Seladex Retail portal.

BrandSalesRetailerOrder
One order, shared from start to finish
  1. Built togetherThe buyer and their sales rep put the order together.
  2. Shared the moment it’s placedThe brand, sales and the retailer all see the same order.
  3. Updated for everyoneOnce it’s placed, any change goes through the brand or rep, and everyone sees it.
  4. Tracked through fulfillmentAs the brand picks, ships and invoices, sales sees each status update, and buyers follow everything they have on order in their portal.

No forwarding PDFs, no re-keying, no “which version is right?”

From our customers

Trusted in wholesale since 2015

Showrooms, sales agencies and brands across the US, Canada and Europe.

“It’s saved me valuable time, helped me identify gaps, and even driven growth, boosting my business by around 20% year after year.”
Sarah TomlinsonOwner, Mix Showroom · Dallas, TX
“Before Seladex, we were juggling countless spreadsheets shared through Dropbox. Now, we have instant access to all our numbers in one place, at any time.”
Abria AllenOwner, Dream Catcher · Dallas, TX
“The customer service is truly exceptional, always responsive, attentive, and ready to support us with anything we need.”
Marc GoldbergOwner, GoldStar Sales Agency · Philadelphia, PA

Support

Real people who know wholesale

Need help? Send us a message, or book time with our team for a quick fix or a full training session.

Get in touch with our team

Quick help · 20 minutesBook a support callA video call on Google Meet for personalised help with whatever you’re stuck on.Pick a time → Onboarding · 1–2 hoursBook a training sessionA full walk-through for you or your team, from first setup to everyday use.Pick a time →

Not sure which fits? Let’s talk

Book a short call. We’ll learn how you sell, show you the parts of Seladex that fit, and get you set up.

Book a demo
A sunlit showroom with clothing racks and a round meeting table