SeladexSeladexBrandBook a demo

Wholesale platform for brands

A complete wholesale platform, at a fraction of the cost

Show your collection, share line sheets and write orders, then ship and invoice from the same place. Connected to your sales team, synced with Seladex CRM, and to your retailers in their free portal. Built for growing brands in fashion, accessories, footwear, home and beyond.

Book a demoSee how it works

Your first 30 days are free, with setup and onboarding included. From the team behind Seladex CRM, serving wholesale since 2015.

What Seladex Brand does

Put your line in front of buyers, and write the orders

Show your collection, share line sheets and write orders with your retailers. Then ship, invoice and track it all in the same place.

ApparelAccessoriesFootwearHome goodsGifts & lifestyleAny line that sells on looks

01Showroom & line sheetsBrowse your line, see stock by size, and share line sheets by link or PDF.See it → 02Order writingA cart per retailer, stock by size, then submit the order or send it as notes.See it → 03Retailers & dashboardRetailers on their own free portal, plus orders by status and bookings by rep.See it → 04Inventory & productionPhysical, open, available to sell and in production, with work orders for your factory.See it → 05Fulfillment & invoicingPick what’s open, ship it, invoice it, and see what’s been paid.See it → 06Products & pricingImport your line or add a style once. Variants, SKUs and pricing are handled.See it →

Showroom & line sheets

Your whole line, ready to sell and share

Your team browses the line by season and category, opens any style to see what’s available to sell by size or as one size, and turns a selection into a line sheet in a few clicks.

  • Filter the showroom, and show 4, 6 or 8 styles per row
  • Open any product for its price, MSRP and available to sell by delivery
  • Share a line sheet as one link for every retailer, or as a PDF

Simplified from the Seladex Brand showroom and line sheet editor. Products, stock and figures are illustrative. Filter, open a style, then select a few and build a line sheet.

Order writing

From cart to confirmed order, with stock in view

Build a cart for each retailer with available stock right next to every quantity, whether it’s a dress in five sizes or a vase in one. Then submit the order, or send it as notes for the retailer to review and confirm in their portal.

  • A cart per retailer, saved and picked up on any device
  • Available to sell under every size as you fill the cart
  • Submit the order, or save it as notes for the retailer to review and confirm

Simplified from the Seladex Brand cart and order screens. Retailers and figures are illustrative. Change quantities, make the order, then save notes or submit and open the PDF.

Retailers & dashboard

Bring your retailers in, and watch the orders come

See orders by status and bookings by rep the moment you log in. Invite retailers to their own portal, where they see every order, confirm notes and download PDFs, free.

  • Orders by status, with every order one click away
  • Bookings by rep for the month and the year
  • Invite retailers to a portal that’s free for them, always

Simplified from the Seladex Brand dashboard and retailer list. Retailers, reps and figures are illustrative. Click a status, then switch to Retailers and send an invite.

Inventory & production

Know what you can sell, and what’s on the way

See physical stock, what’s already promised to open orders, what’s left to sell, and what’s in production. Plan a work order and send your factory a purchase order in a few clicks.

  • Physical, open, available to sell and in production, by color and size
  • Work orders turn into factory purchase orders as a PDF
  • Units in production show up the moment the order is placed

Simplified from Seladex Brand inventory and work orders. Styles, factories and figures are illustrative. Click a color, then plan a work order and generate its purchase order.

Fulfillment & invoicing

Ship it, invoice it, see it paid

Every open item is in one list. Ship what’s packed and the invoice is made for you, with shipment, tracking and payment status in the same view.

  • Open items across all orders, ready to pick
  • One step to ship and invoice, grouped by order
  • Shipment, balance due and payment status on every invoice

Simplified from Seladex Brand open items and invoices. Retailers and figures are illustrative. Ship the ticked items, then open the invoices and any invoice PDF.

Products & pricing

The details, handled for you

Behind the showroom, each product is entered once, or imported from your spreadsheet. Seladex builds every color, size and SKU, or keeps it simple for one-size goods, and lets you charge more for a colorway or a size in one step.

  • Import your line, or add a product once and get every variant
  • SKUs generated from style, color and size, ready for your warehouse
  • Price by color or by size, without editing variants one by one

Simplified from Seladex Brand product entry. Styles and figures are illustrative. Add or remove colors and sizes, switch the pricing, then click any variant.

The Seladex ecosystem

Your brand, your sales team and your retailers, connected

Invite any sales rep, showroom or agency to sell your line, and bring your buyers in through Seladex Retail. If your sales team also uses Seladex CRM, accounts and orders sync between the two automatically, so there’s nothing to import or export.

01 · SalesBuilds the order

Reps, showrooms and agencies you invite send line sheets, build carts and write orders, and get a copy of every order they write. Teams on Seladex CRM work straight from the accounts they already keep there.

02 · BrandHas it instantly

The order lands in Seladex Brand, ready to confirm, fulfill and invoice. Nobody re-keys a thing.

03 · RetailerReviews, confirms and tracks

Orders sent as notes arrive in the buyer’s free Seladex Retail portal to review, adjust and confirm. Once confirmed, any later change goes through you or the rep. Buyers follow every order through fulfillment and can look back at past orders anytime.

BrandSalesRetailerOrder
Every update reaches everyone
  1. Synced with Seladex CRM, not importedFor sales teams on Seladex CRM, accounts and orders flow between the two on their own, with no spreadsheets in between.
  2. Confirmed for all threeWhen a retailer confirms an order, the brand sees it, and so does the sales team, including in Seladex CRM.
  3. Tracked through fulfillmentAs the brand ships and invoices, sales and the retailer follow every status without asking for an update.
  4. Connected in every directionBrands and retailers reach each other directly, and the showroom is always in the loop. Retailers can connect with other brands on Seladex, and brands with new retailers, so the network grows with every brand that joins.

Less admin, fewer emails and spreadsheets, and more time to sell. Time is money.

Pricing

One price per brand, all in

Other wholesale platforms often run $8,000 to $20,000 a year. Seladex Brand gives you the complete platform for a fraction of that.

Seladex Brand

$499$399per month, per brand
Early-adopter price for brands that join before the end of 2026

Many small brands run their whole wholesale business for $399 a month, all in.

  • Your admin user is included
  • Sales users are always free, as many as you need
  • Extra office users are $50 a month each
  • Every feature on this page, nothing held back
  • Free setup, onboarding and ongoing support
  • First 30 days free, then month to month with no long-term contract
Book a demo
Retailers never pay

Every retailer gets their own portal to review orders, confirm notes, manage their addresses and download order PDFs, free.

Sales users, always free

Reps can browse the showroom, build carts, write orders and send their own line sheets at no extra cost.

Getting started

We help you every step of the way

Try Seladex Brand free for 30 days. After that it’s month to month, with no long-term contract or commitment.

We set you up, free

Our team helps import your products, inventory and retailers, sets up your seasons, deliveries, sizes and terms, and trains your team, at no extra cost.

Support that stays free

Real people to help whenever you need it, plus short video tutorials inside the app. Ongoing support never costs extra.

Works with Seladex CRM

Orders written in Seladex Brand flow into Seladex CRM, so a showroom or agency selling your line sees them too.

Support

Real people who know wholesale

Need help? Send us a message, or book time with our team for a quick fix or a full training session.

Get in touch with our team

Quick help · 20 minutesBook a support callA video call on Google Meet for personalised help with whatever you’re stuck on.Pick a time → Onboarding · 1–2 hoursBook a training sessionA full walk-through for you or your team, from product setup to line sheets, orders and fulfillment.Pick a time →